Who we are

A young UAE based company focused on finding talented people, helping them and our clients to grow.

What we do

Delivering great customer experiences is at the heart of what we do.We do this by creating meaningful connections between brands and their customers,by providing the right people who seamlessly integrate into our clients’organisations to deliver great experiences.

Our culture & philosophy

Customer centric

Our customer is always at the heart of everything we do.

Easy to deal with

We are simple, friendly and straightforward.

We believe in being

Seamless integration

We immerse ourselves into our clients’ business.


We care about our people and our clients.

Our team

  • Ibrahim Nassir Ibrahim Nassir Director

    A graduate of Business from the University of Miami, Ibrahim has over twenty years of commercial experience. Starting as a graduate trainee with Etisalat Ibrahim has added value to many of the UAEs key brands. Ibrahim is also the Chief Human Resources and Administration Officer for du, the UAE’s second telecoms operator.

  • Ahmed Yousef Ahmed Yousef General Manager

    Ahmed studied Engineering from the University of Miami and has spent twenty years in the telecommunications industry. As a result Ahmed has an excellent understanding of the local telecom market place, its history and its opportunities. It is these technical skills that he brings to his role with edara.

  • Rajive Nair Rajive Nair Head of HR

    Rajive Nair holds Post Graduate degrees in HR and Operations Management and has over 17 years of experience in Human Resource Management. He has been instrumental in leading HR transformation projects in large businesses. He brings a wealth of experience from some well known local and global brands.